Intro

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INTRODUCTION


UNIVERSITI KUALA LUMPUR
BUSINESS SCHOOL

BACHELOR OF BUSINESS ADMINISTRATION (HONS) IN 
MANAGEMENT AND ENTREPRENUERSHIP

BUSINESS RESEARCH METHOD
EIB 20503


TOPIC:
INTENTION TO EXPLORE AND DESIRE TO 
PAY A PREMIUM FOR ECOTOURISM

GROUP:
ME10

LECTURER:
ILHAM SENTOSA BIN ANWAR MALIK

STUDENTS NAME:
ERFAN BIN MUHAMMAD FAUZI
MUHAMAD SYAZWI BIN MD SAYUTI
AMIR FADLY BIN AZNAN
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ABOUT BLOG
The reason for the existence of this blog is to tell individuals about the best way to do Data Analysis and the significance things need in Data Analysis. This blog is a group project assignment for the subject Business Research Method and the topic is Intention To Explore And Desire To Pay A Premium For Ecotourism. The members that were involved in the project which is Erfan bin Muhammad Fauzi, Muhamad Syazwi bin Md Sayuti and Amir Fadly bin Aznan. The project are supervised and approved by Sir Ilham bin Anwar Malik.


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ABOUT PROJECT

This study analyses and discovers important antecedents of the intention to participate in ecotourism and to pay premium rates for the experience, based on planned behaviour conjecture and post-materialism assumptions. A conceptual model incorporates environmental perspectives, attitudes toward ecotourism, behavioural indicators, and willingness to pay premium (WTPP), as well as materialism and general tourist motivation. Using samples of Swedish and Taiwanese travelers, the assumptions are empirically tested. According to the findings, attitudes and environmental views are positively related with intention and WTPP. Materialistic values, on the other hand, have a negative impact. The findings also show that the type of tourism motive leading the visitor has a divergent moderating influence on the environmental beliefs attitude connection. The study's findings provide light on what inspires consumer behaviour in the context of ecotourism.


THE JOURNEY OF THE RESEARCH



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Contact Us

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CONTACT US AMIR FADLY BIN AZNAN Click  here  to contact thru email MUHAMAD SYAZWI BIN MD SAYUTI Click  here to contact thru email ERFAN BIN MUHAMMAD FAUZI Click  here  to contact thru email
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Framework

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 FRAMEWORK The system is significance to directing the whole course of the research study and furthermore the structure show about the stated of dependent value, independent value and moderating effect. Conducted Study: M Hultman et al. Dependent Variables:  Willingness to Pay Premium Independent Variables Ecotourism Attitudes Environmental Belief Intention Moderating Variables Personal Escape Interpersonal Escape Personal Seeking Interpersonal Seeking
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Theory

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 THEORY Name of the Theory: Theory of Planned Behaviour Date the theory was published: 1991 Author of the Theory: Icek Ajzen About the theory:  TPB suggests that people develop attitudes toward a behavior from their “evaluation of the consequences of engaging in the behavior weighted by their beliefs that the behavior will lead to these consequences” (Baumgartner & Pieters, 2008, p. 367). Attitudes precede behavioral intentions, or the extent to which people plan to exert effort to conduct an action, and they are the most immediate and prominent determinants of actual behavior (Ajzen, 1991).  In the current context, ecotourism intention refers to tourists' intentions to engage in ecotourism in the near future and signals their Willingness to Pay for Premium (WTPP) and actual purchase of ecotourism activities. In turn, intention is a function of positive attitudes toward ecotourism and pro-environmental beliefs. Extant research provides strong support for such presumptions, demo
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