Intention To Explore And Desire To Pay A Premium For Ecotourism

INTRODUCTION UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL BACHELOR OF BUSINESS ADMINISTRATION (HONS) IN  MANAGEMENT AND ENTREPRENUERSHIP BUSINESS RESEARCH METHOD EIB 20503 TOPIC: INTENTION TO EXPLORE AND DESIRE TO  PAY A PREMIUM FOR ECOTOURISM GROUP: ME10 LECTURER: ILHAM SENTOSA BIN ANWAR MALIK STUDENTS NAME: ERFAN BIN MUHAMMAD FAUZI MUHAMAD SYAZWI BIN MD SAYUTI AMIR FADLY BIN AZNAN ___________________________________________________________________________________ ABOUT BLOG The reason for the existence of this blog is to tell individuals about the best way to do Data Analysis and the significance things need in Data Analysis. This blog is a group project assignment for the subject Business Research Method and the topic is Intention To Explore And Desire To Pay A Premium For Ecotourism. The members that were involved in the project which is Erfan bin Muhammad Fauzi, Muhamad Syazwi bin Md Sayuti and Amir Fadly bin Aznan. The project are supervised and approved by Sir Ilham bin Anwar Malik.

 THEORY Name of the Theory: Theory of Planned Behaviour Date the theory was published: 1991 Author of the Theory: Icek Ajzen About the theory:  TPB suggests that people develop attitudes toward a behavior from their “evaluation of the consequences of engaging in the behavior weighted by their beliefs that the behavior will lead to these consequences” (Baumgartner & Pieters, 2008, p. 367). Attitudes precede behavioral intentions, or the extent to which people plan to exert effort to conduct an action, and they are the most immediate and prominent determinants of actual behavior (Ajzen, 1991).  In the current context, ecotourism intention refers to tourists' intentions to engage in ecotourism in the near future and signals their Willingness to Pay for Premium (WTPP) and actual purchase of ecotourism activities. In turn, intention is a function of positive attitudes toward ecotourism and pro-environmental beliefs. Extant research provides strong support for such presumptions, demo

 FRAMEWORK The system is significance to directing the whole course of the research study and furthermore the structure show about the stated of dependent value, independent value and moderating effect. Conducted Study: M Hultman et al. Dependent Variables:  Willingness to Pay Premium Independent Variables Ecotourism Attitudes Environmental Belief Intention Moderating Variables Personal Escape Interpersonal Escape Personal Seeking Interpersonal Seeking

 ITEMS OF VARIABLE Part 1 – Demographic Profiles In these questionnaires, researchers used demographic profiles to determine the age, gender, education background and occupation of responses to analyze data. This is important to researchers to determine the participants information and size. Part 2 – Variable Intention to explore and desire to pay a premium for ecotourism Materialism   No Questions SD D N A SA 1 My life would be better if I owned a certain thing, I don’t have 1 2 3 4 5 2 I would be happier if I could afford to buy more things 1 2 3 4 5 3 It is sometimes bother me quite a bit that I can’t afford to buy all the things I would like 1 2 3 4 5 Environmental belief No